Launch a Brand on Chinese Social Networks
This client is in the travel & entertainment industry and provides destination-specific travel arrangements for international visitors to landmarks around the United States. The client is mainly focused on European visitors, and wanted to expand operations to China. Shoo-In Media assisted the client by defining the appropriate Go-to-Market strategy, identify the appropriate customer demographic, and launched a preliminary social media campaign on WeChat.
The overall effort was completed in 6 weeks. The campaign generated 15,000 views, gained 2,500 followers, and resulted in a 16% lead generation rate. The client has commissioned 3 more projects based on initial success.