Cross-Border Lead Generation
This client operates several cross-border investment funds specializing in real estate and construction development throughout the east coast. As the investment programs are highly complex and positioned toward specific investors, the client wanted to make sure the appropriate demographics are targeted. Shoo-In Media was brought on board to help promote this opportunity and connect the client with potential partners and investors in China.
With a combination of online and traditional business outreach, the campaign reached its objective 4 weeks before the original target date, and the client successfully collected 240% more leads than expected. Overall, the campaign drove 60,000 visits from highly targeted Chinese sources and increased traffic by 89%.